Vivazen® Ultimate Diamond is our flagship 300mg MIT concentrate — the strongest, most advanced formula in the lineup. Designed for high-demand customers, Diamond delivers exceptional relief, deep composure, and the longest-lasting capability in the category. When customers discover Diamond, they stick with it — making it one of the highest-value SKUs on shelf.
Customer destination product (they visit stores specifically to restock)
Expands the category by serving heavy-demand users who previously bought multiple units of Red/Gold
Strong “hero” SKU for shelves, end caps, counter displays
Who Buys It:
Regular Vivazen® users upgrading to the strongest option, shift workers, demanding labor roles, and customers looking for the highest performance available.*
Positioning: Ultimate Diamond = the pinnacle of natural performance. Maximum strength, maximum composure, maximum loyalty.*
